Primary mark
![](https://cdn.myportfolio.com/6a0f72a95deb7203bf585684ec18ba55/7bf93e0887666a795fce33ea_rw_1200.jpg?h=fcbd38685b56ae743f4ed3e6fc0f19b9)
Color Palette
![](https://cdn.myportfolio.com/6a0f72a95deb7203bf585684ec18ba55/8346175e0bd0a2356f4ad3d1_rw_1200.jpg?h=4651a784d3811ffa4070d478a92b406d)
Reversed out marks
![](https://cdn.myportfolio.com/6a0f72a95deb7203bf585684ec18ba55/13ce2c21adf5c9d7733710eb_rw_1200.jpg?h=318335945ba1a05aac40f8be036779b2)
Secondary mark
![](https://cdn.myportfolio.com/6a0f72a95deb7203bf585684ec18ba55/1e8cf8411a823718a8627a4e_rw_1200.jpg?h=bf006df33afd3e226266c5c7d648af98)
Stationary collateral
![](https://cdn.myportfolio.com/6a0f72a95deb7203bf585684ec18ba55/da3f832759c80965a2f9ad0f_rw_1200.jpg?h=4397bf7c53fa2b7a86e3b3c29ead5b00)
T-shirt mock-ups
![](https://cdn.myportfolio.com/6a0f72a95deb7203bf585684ec18ba55/b7c717d403d98931350d0ae0_rw_1200.jpg?h=a03fff0043e7d6bb6aba185995acacac)
![](https://cdn.myportfolio.com/6a0f72a95deb7203bf585684ec18ba55/cff1a95d7fd6f7701a46ae8e_rw_1200.jpg?h=e941a33c797cf0b56b5a6451b4eaa10c)
![](https://cdn.myportfolio.com/6a0f72a95deb7203bf585684ec18ba55/d118dbe7ae18686a2a5860fd_rw_1200.jpg?h=a43574aede7689da41b949463cbea3c8)
![](https://cdn.myportfolio.com/6a0f72a95deb7203bf585684ec18ba55/9b1c8a0f5cf0480378ff8080_rw_1200.jpg?h=a3e2ff78dbe69e2a38309250002ae7c1)
Hat mock-up with secondary mark
![](https://cdn.myportfolio.com/6a0f72a95deb7203bf585684ec18ba55/72a5257a345248efe6729170_rw_1200.jpg?h=28db6b70040d1d8561eb8264c12c2a2d)
I was tasked with developing a new logo and branding for an air ambulance service based in McKinney, Tx. I wanted to blend the wings with the shield and the medical cross symbol so that people could easily recognize what service they provide. Credits: Agency: Aycock Mediaworks Designer: Armando Godinez Jr.